Mother’s Day brings retailers and restaurants some fantastic opportunities to increase their levels of customer engagement. The potential windfall to all businesses is illustrated through National Retail Federation (NRF) research, which indicates that 86% of Americans celebrate Mother’s Day, spending $23.1 billion in the process. Regardless of whether you are a boutique retailer or a QSR, there are plenty of opportunities to take advantage of the Mother’s Day shopping season.
Marketing Small Business Mother’s Day Gift Ideas Garners Success
One of the best small business Mother’s Day ideas is to amp up your marketing. Usually, your best bet is to use an email marketing campaign. The great thing about email campaigns is that it can be effective right up until Mother’s Day, as your email content can quickly and easily be changed to reflect the arrival of the holiday.
In addition to promoting sale products and building brand loyalty, this is a great way to reconnect with customers that have not been strolling through your doors recently. Strategies such as promo codes or barcode scannable coupons can be quickly sent out and easily redeemed by your customers. When you use email campaigns paired with social media, it’s even more effective.
Social media is an excellent way to engage with your customers. Thinking outside of the box here is critical, and it is important to remember that this goes beyond posting product sales or brunch specials on your Facebook page. Instead, explore social media retail and restaurant review sites such as Yelp and TripAdvisor to advertise promotional deals.
Both campaigns should be based on the data you’ve collected from your POS solution. The ability to access historical information as well as maintain sales data makes it easier for you to see which products or services you should be highlighting during the Mother’s Day sales season. Your specials are more likely to hit home thanks to better-targeted advertising and promotional social media posts.
Limited Time Offers for Increased Traffic
Now that you know how to promote your products, it’s important to decide what exactly you’re promoting. This becomes more difficult for restaurant owners, who arguably face stiffer competition and thinner profit margins than retail shop owners. Any specials or sales you promote will go hand in hand with your marketing activities, and in many cases, the lines between marketing and specials will blur.
In the end, these blurred lines serve to make it easier for the development of a holiday strategy. Here is a short list of thoughtful ideas, based on the venue, that can be utilized or expanded on for your Mother’s Day specials and sales.
- Cafes/QSRs. Engaging your clients in social ways, such as inviting them to post stories about their favorite moments with mom, or a contest to see who most resembles their mom can add instant entertainment and value to your brand. You can even offer a small discount on an item in exchange for the public display of a contest entry.
- Restaurants. Mother’s Day brunches are the mainstay in this industry. To set yourself apart, look into specials such as mom eating for free if the kids are paying, or they get 25% off their meal if they bring the entire family in to celebrate mom’s special day.
- Retail. Since retail is geared towards boutique gifts and disposable items such as flowers and cards this time of year, your specials should key in on these. Consulting the NRF will present you with insight into the season’s most sought after specialty gifts. Offering in-store events, such as chocolate or other food delicacy tastings, will add traffic to your store and revenue to your bottom line. The key to holiday shopping deals that don’t impact your margins is to make the events free, low-cost, and entertaining.
Also, don’t be afraid to step outside of “industry norms” or take a slight risk to deliver a special, event, or promotional offering to help your customers celebrate this holiday. You’ll find that smartly using your business data can be a big help in deciding just which small business Mother’s Day ideas are the right ones for you.
Leveraging High-End POS Tech to Help Run the Show
Any small business from food trucks, QSRs, family restaurants, and bars to flower shops, boutiques, and general retail all have one thing in common: a modern POS solution makes all the difference between a successful holiday, and one spent wishing you had more business. Integrating a modern POS system into your business operations will bring you some definitive advantages as you enter the Mother’s Day shopping season.
First, inventory tracking aids in the establishment of promotions and specials. Using the real-time data that most modern POS solutions offer, you can gain insights into the dining and shopping habits of all of your customers.
Second, connecting a labor-management app will help you to predict how you should be staffing for the holiday. Do holiday weekends bring a bigger boost in traffic? Do you think your specials will bring in more guests than usual? If so, you need to adjust your scheduling to meet the added demand.
But what if your current POS system isn’t up to the task?
Taking Your POS Solution to a High Level of Customer and Business Engagement
As you begin to formulate the list of your small business Mother’s Day ideas, keep your POS options in mind. Not sure where to start? Reach out to a dedicated provider to learn more about which products will help your business boom.
When you reach out to talech, you gain more than a POS solution provider. We take the time to learn your business inside and out so that the solution we recommend and implement for you represents exactly where you are and where you want to be down the road. Reach out to us today to sign up for a free demo and find out how we can revolutionize your business.