Imagine this scenario. You walk into a crowded restaurant and after a short wait are seated. After a few minutes of trying to catch the eye of a waiter or waitress, your spouse points out a device on the table. A few seconds of maneuvering your fingers on the screen, and you have ordered your pre-dinner cocktails. A little more tapping and swiping ends with a final tap of the submit button. Five minutes later, your drinks arrive. Twenty minutes after this, the steam from your entrees is floating past your face. This is one of the main benefits of a tableside ordering system.
Staying Ahead of the Curve by Using Cutting Edge POS Tech
The inner workings of tableside ordering are dependent on the POS system that is in place. Introducing a highly capable POS software platform provides you with game-changing functionalities that help in kick-starting your brand to a new level. It also shows your customers that you have your finger on the pulse of emerging restaurant technology trends. This gives you the opportunity to present yourself as a technical leader in your area.
Utilizing some of the more popular aspects of modern POS systems, such as mPOS devices, eWallet acceptance, and tableside ordering leaves the customer feeling that their overall experience in your restaurant is your first priority. This also allows you to implement some pretty enticing functionalities into your process flow for help in gaining efficiencies are creating some wiggle room in your margins. Self-checkout or tableside checkout (link to tableside post) walk hand in hand with mPOS and the cutting edge tech in today’s POS solutions.
The Benefits Tableside Ordering Lends to the Customer Experience
Any empowerment that you can give customers over their dining experience is priceless. Tableside ordering does just that. The customer can choose when and how to order, presenting them with almost full control over their dining experience. The great thing about this is that they are already somewhat accustomed to the concept of tableside ordering. The influx of digital pay, self-checkout options from the gas station to the grocery store, and online ordering have all worked to prepare your customers for this day.
The system lends itself to the promotion of specials and provides you the benefit of further personalization through the ability to track changes made on particular menu items. The trends that can be identified through this can be later presented in menu changes. This keeps you a step ahead of the customer and your menus will always represent the moods and appetites of your clientele. This frees up servers so that they could provide unhurried and valuable input on the specials, or make recommendations based on the customer’s tastes.
It is important that the devices and user interface (UI) be intuitive and user-friendly. Ensuring that these are the case reduces technology-inducing anxiety and prevents staff from being called to a table to provide tech support or customer training. Additional functionalities can be introduced with your tableside ordering device. Entertainment, such as music, or trivia and puzzle games, can act as icebreakers at your tables, and can easily help your customers pass the time while they are waiting for their orders to arrive.
The rich set of features available with the cutting edge tableside ordering systems are hard to ignore. The ability to entertain diners while allowing them to control the flow of their dining reservation can lead to a strong bump upwards in customer retention while providing the additional benefit of broadening the reach of your brand. In turn, this provides a positive impact to your business operations and to the bottom line.
How Does a Tableside Ordering System Impact Your Overall Operations
The advantage gained through the use of tableside ordering goes beyond improving customer service. Product leakage is reduced through vastly improved order accuracy. This also improves the efficiency of the wait staff as they no longer have to run incorrect orders back to the kitchen for correction, and gives your kitchen staff a break by allowing them to focus on each order once. Improvements in speed and efficiency will be seen almost immediately and will translate into a better presentation of your products and staff to your clientele.
Achieving a positive impact with a tableside ordering system does require some effort on your part. You must guarantee that all of your staff is knowledgeable about how the system works, and how it ties into your POS software solution and your kitchen display system. Smoothing the learning curve instills a sense of confidence for your staff, and equips them to better support the customer if they have problems understanding the ordering device at the table.
A tableside ordering system presents you with new data points that can be utilized for future offerings or restaurant refreshes. Switching your data entry points from pad and paper to digital format gives you a clearer, more accurate picture around what your customers are really asking for. You can better identify trends and can reduce costs by identifying places where the staff has been historically undercharging for items. You will gain improved visibility into which of your menu items have grown stale, and which are still a hit.
Getting Help is Recommended When Selecting a Tableside Ordering System
In order to achieve the benefits of a tableside ordering system, you will need two key things in place. You must select the tableside ordering system that is a perfect fit for your restaurant, and you must have the proper POS platform in place. Achieving this can become complicated, especially if you aren’t sure which ordering systems can, in fact, integrate into your existing POS solution. Getting help is definitely the recommended course of action when you are considering a tableside ordering system.
Selecting a partner to provide you with guidance through this process must focus on two key components; POS expertise and business acumen. A consultant that can bring both of these to the table will be an effective ally and will be able to make a precise recommendation based on your business model. The alignment of their technology recommendations and your business processes will be precisely designed, leaving you in an optimized state of operation.
Engaging talech gives you access to cutting edge POS technology that helps you ascend to new heights. We invest the time to learn your business inside and out, developing a POS strategy that plugs into your processes with precision. Reach out to us today to sign up for a free demo and find out how we can help you to create the perfect fine dining experience for your customers.