Everyone says they’re the best, but what’s the best booking app for barbers and stylists? Picture this. Early one morning you walk into your salon, unlocking the front door and turning on the lights as always. After checking the cleanliness of your stylist’s stations, you make your way into the backroom to perform a supply check. Afterward, you return to the front of your salon, eager to check on today’s schedule, but find it’s not there. After a flurry of rummaging through desk drawers, it dawns on you that your appointment book is gone, leaving you completely blind to the schedule of staff and customers. How did this happen? Maybe an app could’ve helped.
Assessing Your Ability to Manage Bookings and Customer Information
Knowing how your bookings are currently being managed is a crucial starting point. From here, you can examine where the shortfalls of your current system are, and to determine where data needs to become more accessible and better protected. Equipping yourself with this knowledge makes the selection of an improved booking process much easier and more likely to address the gaps and potential pitfalls presented in your current booking solution.
Introducing a Cloud-Based Booking App to Improve Convenience
Staying in step with consumer-driven tech expectations is a consideration that you can ill afford to ignore. As consumers are quickly evolving to expect apps to drive their business interactions, this presents barbers and stylists with a unique opportunity. Through the introduction of a cloud-based booking app, not only will you satiate the technology desires of your customer base, but you will strengthen the footprint of your brand.
The conveniences that the customer gains in being able to manage inventory barber appointments anywhere, anytime via an app is a priceless asset in your toolbox. Not only does an intuitive booking app deepen customer engagements, but it does wonders for managing the time of your barbers, barbettes, and stylists. By giving them a way to block out personal time, or to work directly with their regulars to establish recurring or emergency appointments, the staff becomes more efficient and less stressed. This leads to not only improved rates of customer retention but of staff retention as well.
Integrating Booking App Data Into Your POS Software Solution
Gaining control over the full scale of your operation becomes a simpler endeavor with the introduction of a highly capable booking app. A key consideration of selecting a booking app is its ability to integrate into the technologies and software solutions already in place in your environment. The benefits of choosing a booking app that seamlessly interacts with all of your other data points can be maximized by selecting a booking management solution that is an extension of a larger, scalable, POS software solution.
A feature-rich POS solution will give you the ability to accept appointment requests and make visible the schedules of all of your staff. The level of transparency here improves customer engagement by giving them multiple choices in how they interact with you. This allows your staff to quickly put together styling product packages before the client enters for an appointment, and can provide mobile payment options to allow the customer to pay while still sitting in the chair.
Data gathered from transactions and bookings can be cross-referenced to present a picture of who the preferred staff people are, which of them are your best upsellers of products and services, and to see if your line of hair products is due for a refresh. The questions around where your strong and weak points are revealed in startling clarity, giving you the precise data needed to make improvements or to be used as a foundation for further creating a personalized customer experience.
Creating Customer Incentives and Promotions
Perhaps the most exciting asset gained in choosing a POS solution with a booking app feature is the ability to create targeted, personalized specials for your customers. Armed with data around all of their preferences, product selections, and appointment tendencies, you can quickly devise promotions that appear to be created and personalized just for them. Now, add in the functionality of managing a customer loyalty program, and you have a recipe for developing long-term customer relationships.
Staff incentives can be constructed just as easily by using just a few data points captured by a next-gen POS system. Booking efficiencies, tip rates, and customer volumes will aid in generating a bonus program. Staff and customer referrals can be easily handled, with staff gaining the empowerment to manage their day according to the expectations of their personal schedules and of their regular clients. The flexibility that such a solution can provide to all parties is a game-changing move towards a long-lasting, successful future.
Determining the Best Booking App for Barbers Requires an Expert Touch
Taking your bookings and appointments into a modern, app-based model requires you to accumulate technical and industry knowledge in very distinct areas. Possessing the deep levels of knowledge and expertise required ensures that your appointments are accurately managed, and your customer data is both secured and accessible via the cloud. But is taking the time to learn the ins and outs around POS solutions and booking apps a time and cost-effective exercise for you?
A more suitable option for most small business owners is to seek out the required expertise in the form of an expert on emerging POS technologies. As a consultant, they will be knowledgeable in all of the options available to you and can recommend only the features and products you need to maximize the potential of your business. In turn, you will reap the rewards and benefits of integrating these next-gen feature sets to enrich your productivity, profitability, and customer service.
Retaining an expert in POS technologies gives you an edge when it comes to developing customer satisfaction through the modernization of your appointment booking process. At talech, we developed an appointment scheduling solution that seamlessly integrates into your POS system for salons to leverage to their advantage. Reach out to us today to sign up for a demo and to learn more about how talech can be your valued POS partner.