The secret is your customers want to keep shopping after they’ve purchased every item on their list. Shopping is an experience, it’s enjoyable, and when people look at the goods on your shelves, they see further enjoyment come. Not all retail store sales techniques are all that complex.
Our advice to you today is to let them keep shopping.
The best retail store sales techniques we can pass on are about extending the shopping conversation and presenting the customer with new and undiscovered experiences that will get them to linger just a little longer in your store.
Conversation, Information, and a Smooth Operation
Before we get specific about some of the best retail store sales techniques we’ve encountered, there are a couple of overall themes to mention.
First, you want to respect our customers and our products. When you believe in the goods you’re selling, and you have faith in your own ability to manage your floor space you can project a positive, welcoming environment to your customers. We’re confident you’ll boost your bottom line quicker by developing a shopping experience people want to return to, rather than throwing out a bunch of gimmicks or searching for some advertising trick – when you’re selling popcorn it’s better to be upfront like the Scouts, rather than subliminal like the 1950s approach.
Second, information is king in the digital age. The more you can learn about your own business the more advantages you’ll achieve in running it. Combining those two elements results in considering an upgrade to your point of sale system. Today’s digital POS systems can monitor the journey of every product sat in your store from purchase order to the exact time it was bought, what was bought with it, and, of course, who bought it. It’s your own data science analysis and it can help you increase stock efficiency and to track and service repeat and high-value customers.
Being more efficient with your stock can boost your bottom line by lowering your expenditure and amplifying the value of each sale. There’s nothing, however, as pleasing as generating additional sales. So, here are some of the most effective retail store sales techniques we’ve discovered.
Sales Techniques for Better Retail
The techniques below are about capitalizing on and emphasizing your store’s unique qualities. From your vision to your staff, and on to your online presence, everything in your store should be presented as if it cannot be found anywhere else.
- Tell Your Own Story
The most intriguing aspect of your store is you. Make sure you let your unique personality, vision, and goals permeate every shelf, rack, and window arrangement. Prioritize the items you feel connected to, and let your retail expertise create a shopping experience for your customers, rather than trying to anticipate what your customers are most likely to enjoy or buy – you can’t speak for the tastes of hundreds of different people but you can certainly speak for yourself.
- Empower Your Staff
Your staff represent you and your products. If your customers are going to intersect in either of those things it’d help if your staff understood each. Take the time to share your retail goals and the reasons behind the decisions you make on the floor. Ideally, your staff should be able to converse with your customers about any product they can see, and a bunch of others that might be on the way.
- Be Willing, and Able, to Bundle
It is your store, your stock, and your bottom line, so be willing to improvise during customer sales and bundle products together and create a sense of value. Provided you have the right underlying inventory system to cater for variations in price, style, and product without throwing your backroom into chaos, you can give every customer the sense they’re getting a personalized deal and experience no one else will match.
- Keep It Relatable
The most direct retail store sales technique in your arsenal is the way you arrange your floor. Continuing the theme of the shopping experience as an enjoyable activity rather than just the search for a solution, your stock should flow in a logical order. Hopefully, with a little inspiration, you can even make a narrative of your display, with items building from one part of the home to another, or one article of clothing to an entire outfit.
Allow enough space for your customer to stroll through your products while scattering enough eye-level surprises along the way to maintain their interest.
- Build Your Online Presence
You can’t match the experience of using your hands to make a tangible connection with a new shopping experience, but every retailer knows they must have an online presence today. As we said at the top, shopping is enjoyable and many of your customers will spend their commutes, in-office lunch breaks, and late-night downtime using their phones to seek out that joy. Your website should be an introduction to the complete shopping experience within. It’s also an interactive way for customers to pass on the excitement of discovering your store to their friends – and opening online ordering, even if just for sample items to balance production, does present additional revenue for that bottom line.
The digital age will only enhance the in-store experience by pairing the excitement of finding an unexpected treasure with the detail of describing every possible variation you can produce. This duality is exemplified at the point of sale.
Capitalize on the Point of Sale
Every customer who buys something from you will pass through your point of sale before escaping out into the streets again. Make the most of this fact. Your point of sale hardware and software should offer you another chance to open a conversation about tastes you and your customers share. It also has to be convenient and discrete.
You can begin by increasing the visual aspect of your register. Using an iPad as both a touch-screen interface for your transactions and a visual guide to your additional stock and bundled products gives you one last chance to talk with your customers.
Of course, if the customer isn’t interested in anything new your POS system can act as a multipoint payment option that can securely and easily finalize your business in any form makes the customer most comfortable – and there are many, many such payment options now.
The point is, your customer’s shopping experience isn’t interrupted for a moment, even when it is nearing its potential conclusion. Your POS system is just another chance to let your customer shop on and on and on.
The digital POS systems delivered by talech give you the IT power to create any shopping experience. You can link the in-store and online world’s, package and discount your goods as you like, and keep track of every taste and trend your customers indulge. If you’re ready to make your store more efficient sign up for a demo today.