The challenges involved with running a spa bears some striking similarities to running a salon. You must keep tabs on the products your staff uses when with clients to prevent wastefulness. Also, any products you carry must be appropriately placed and staff needs to be well versed in promotional items and specials. And of course, scheduling is a big concern, as is keeping the environment feeling relaxed.
Introducing technical elements to aid in the running of your spa can help you to achieve the same benefits that salon and barbershop owners have recently started to realize. And, the affordability of the POS solutions that can help in running your spa from reception to the shower will have you wondering why you didn’t try this approach earlier. This does not have to be a complicated process. In fact, all you need to develop an understanding of how POS systems for spas work is to perform a few steps of discovery.
Investing in a Spa POS Systems Requires You to Conduct Internal Fact-Finding
Before investing any time and money into bringing an innovative POS solution into your spa, it is important to conduct some internal fact-finding. You must develop an understanding around all of your internal processes so that you can evaluate which are strong, and where your important areas of improvement are. This gives you a clear path when implementing a POS solution, as you will know exactly what areas to target.
With this information in hand, you can identify and prioritize the POS functions your spa requires. It is important to note that choosing a variety of software tools for your POS solution will be more expensive than pursing an all-inclusive POS platform. Another consideration when making your POS product investment is that universal data integration from all of your POS tools is mandatory. Given the data-driven nature of today’s business world, you should adopt a POS strategy that is centered on data management.
Building a Friendlier Customer Experience by Listening to Customer Data
A key area that a next-gen POS solution can help fill in many of your gaps are the innovative way that data is stored and used. This is especially true when spas are looking to create new ideas for enticing their current customers, or when they want to identify trends that could potentially attract new clients. The high-performance data analytics and management tools that you obtain with the right solution allows you to create experiences you never thought possible.
The basis for your services and package offerings must be based on actual data, otherwise, you are simply playing the guessing game. An innovative point of sale platform will deliver multiple reporting and monitoring options that allow you to design eye-catching promotions and specials that rapidly expand the reach of your brand voice. This also presents you with the data you need to create personalized specials for your clients, such as offering birthday discounts.
As an example, let’s look at one spa’s scenario.
The demographics of the area they were located in was mainly occupied by students. A couple of years later, they noticed that student ID, birthday, and finals week specials were no longer generating revenue boosts. By examining the data that is captured by their POS solution, they were able to determine that the overwhelming majority of clients were now professional, married couples. This prompted a change in specials and brought customers back onto their saunas.
While this scenario presents a simple picture of using data to invoke necessary changes, some of the nuances that affect your spa may be much more complex. Using the advanced reporting available in top-notch POS platforms can still help you in these cases. This is not a problem for some of the more robust POS platforms that are available. These will allow you to easily monitor important data and set alerts so that you can proactively resolve an issue before it adversely impacts your spa.
Keeping Your Spa Staff Engaged and Relaxed
One critical element that we often see getting missed is the overall well-being of spa staff. They are expected to perform with a relaxed facade regardless of circumstances in a spa setting. And while stress can be difficult to see in this setting, it can still take a toll on your most valuable assets. Last-minute cancellations, lack of transparency around tipping, and infrequent management communication are all common, but solvable, problems in the industry.
A POS solution designed for spas corrects many stress-inducing events and tasks in this setting in much the same way as it lessens the stress on wait staff or retail salespeople. You can make life easier for your staff by equipping them with the right set of tools. Next-gen POS tools, such as online bookings, mobile app payment acceptance, or using your POS to display your products and specials, quickly reduces their workload and allows them to return their focus to the customer’s enjoyment and relaxation.
Enlist Expert Opinions About Point of Sale Systems for Spas
Determining to move your spa into the high-tech world of a POS solution is quickly evolving into a “not if, but when” process. It is up to you to ensure that the when becomes now, as the consumer-driven world of business technology threatens to leave non-implementers behind. And it’s important to make your decision with confidence, both in your selected set of tools getting the job done and in your ability to choose wisely.
Getting advice before making a powerful, impactful decision is always the smart play. Selecting a POS solution should be no different, which is why you need to consult with a highly experienced POS expert before making your final choice. Your expert consultant will guide you around the common POS implementation mistakes made, and show you business aspects you may have never considered on your own.
Thankfully, such an expert is easier to find than you may think. At talech, we collaborate with you to devise the precise solution you need to take your spa and brand to the next level. Reach out to us today to sign up for a demo and to learn more about how talech can be your valued POS partner.