If you own a coffee shop right now, you’re probably wondering how to stay in business. While the consumer’s desire for the coffee shop experience should mean bulging margins, the simple fact is that you have very real challenges to face. Increased competition, not just from other coffee shops, but from demands on supplies and qualified staff, threaten to slow your growth to a trickle.
There are several proven strategies that can help you run a successful coffee shop. Not only will these reduce that amount of time and effort that you are now expending to stay afloat, but many of these will also serve to bolster your customer reach and drastically improve the efficiency and productivity of your business.
#1 Establish Concise and Realistic Business Goals
Setting realistic goals is an important known quantity in the formula for long-term business success. While this is easy enough to speak to, it is often a struggle for business owners as they sit down to write exactly what they want their business to accomplish. Coffee shop owners are no exception, especially for a business sector that appears, at least on the surface, to have a couple of simple goals.
Diving in deeper will reveal more than serving high-quality coffee-based beverages and having a welcoming atmosphere. What parts of your customer base are you specials geared towards? Have you looked at the level of service that your WiFi provider is presenting to your customers? Is your space conducive to conversations, or getting work done? Asking yourself these questions and more will get to the depth that your goal setting needs to be to ensure that you are pursuing the right path.
#2 Forward Planning Helps Keep your Goals on Track
The goals you set for yourself and your business serve as a great foundation. However, you need to have precise tasks and resources in place in order to stay on track to meet these goals. Planning must go beyond a notebook and pen, and in today’s business world will require some technical know-how. You’ll need to use hard data to devise the best plan possible to bring you forward towards achieving your goals.
Getting accurate customer information can help you plan for what you need. For example, you can offer a free pastry on a customer’s birthday, or personalize offers so that your latte drinkers get one special, while your drip coffee customers can take advantage of another. The key to using customer data to improve your inventory flow and profit, is to be able to interpret it well.
#3 Use Customer Data to Provide Glimpses Into Potential Improvements
Implementing next-gen data capabilities into your coffee shop will start to reveal some of the mysteries about the behavior and purchasing habits of your customers. High points, such as when you are the busiest, will yield some valuable tips to improve how you manage orders during peak times. This gives your staff the ability to prepare some of the most common ingredients and products ahead of time so that you can keep the line moving.
You need the right data and the ability to properly manage it, but doing so requires you to have the right software in place. The affordable, cutting-edge tools that come with the top POS options available today will deliver a modern data management approach without a server room. The accessibility of cloud-based technologies, and its highly capable data analysis and reporting that come along with them, provide you with the data you need to see into your customer’s habits.
#4 Implement Modern Techniques to Improve the Customer Experience
The POS technology you acquire can go further than just analyzing data to help you improve the customer experience. As consumers come to expect more from businesses when it comes to technology, using a next-gen POS solution will go far to enrich their experience in your coffee shop. With the introduction of a cloud-based POS system comes mobile POS, or mPOS, capabilities. This gives you next-level customer service enhancements, such as engaging in line-busting practices.
Equipping your staff with iPads will allow staff to take orders while customers are in line. Or, you can simply establish tablet-based ordering stations in strategic locations freeing up your staff to concentrate on filling orders. You can also use an app to accept mobile orders for later pickup, which drastically reduces customer wait times. These put you in the same competitive category as Starbucks, but with a personalized touch.
#5 Give Process Efficiency a Boost Using a Modern POS System
Improving bottom-line results in a modern business environment must have you looking into all of the crevices of your business operations to find all areas that are screaming for improvement. Implementing innovative POS functionalities brings you concise financial gains to help drive your success forward. The elegant blend of data, process visualization in reports, and task automation give you the business tools to improve across the board.
The right POS system for your coffee shop will have dozens of features to help keep you competitive and your workload a little lighter:
- Mobile clock-in and clock-out
- Online scheduling, with calendars your staff can edit themselves
- Payroll is transparent to all parties
- Cloud-based inventory management
- Easy payment processing
- Multiple levels of employee access and abilities, for managers and staff
- Exciting customer loyalty plans and gift cards
- Custom, online storefront
- POS software that integrates with your accounting software
The Key to Running a Successful Coffee Shop
Developing a long-term strategy to ensure the growth and success of your coffee shop requires a perfect blend of proven business practices and technology. Achieving this blend requires that you have insights into emerging trends in both the world of coffee shops and POS technology. It is in this crucial area that a valued POS partner can help position you to drive your business forward. By using their business wisdom and technology know-how, they can recommend the best blend for your coffee shop.
Retaining an expert in POS and your industry is a necessity to running a successful coffee shop. They will understand your requirements for a wide range of customizable POS features and options to drive your success. At talech, we developed an advanced POS solution that seamlessly integrates into your POS system to drive your goals forward. Reach out to us today to sign up for a demo and to learn more about how talech can be your valued POS partner.