The onslaught of forced changes that have been dropped on your doorstep by the COVID-19 pandemic probably still have you reeling. We know that restaurants have been hit especially hard. In many cases, restaurant owners are being allowed to stay open, but with severe limitations, typically only being allowed to fill pick-up or delivery orders. But how do you know if making the transition from a seated dining restaurant to only offering takeout or delivery is worth the effort?
Getting an online ordering system to operate the way you want is only part of the long-term equation. You need to develop an understanding of how online ordering systems work in an exclusive restaurant takeout model, which is something that is rarely done outside of quick-service restaurants (QSRs). Part of developing this understanding will be reliant on the data you gather in your present scenario. So, how do online ordering systems work, and how can restaurant get owners get started? To make this potential transition as easy as possible, we have outlined everything you will need to know about setting up an online ordering system for your restaurant.
Blending the Data of Yesterday into the Data of Today
Any data you had gathered pre-COVID-19 can be an asset in helping you create your online ordering system. Since you will likely need to streamline your menu, knowing what your most popular dishes are can help you create a menu that emphasizes them. Also, having this clear visibility into the specific tastes of your customers can allow you to create well-targeted specials for a continuously engaging customer service experience.
As helpful as this data can be, past data will prove to be incomplete once you enter the unchartered waters of your new takeout and delivery restaurant model. With a wide range of unknown variables expected to pop up, such as menu items that are incompatible with delivery, or customers who themselves are cutting back on dining out, you must have the ability to blend yesterday’s knowledge into the new reality of today.
Having the ability to integrate the data you will acquire in your present state of operations with the data of the past will allow you to conduct an in-depth comparison between both models. This will give you the ability to create and adjust workflows to best manage your restaurant while you wait out the crisis. Your restaurant data will provide the insights you need to take advantage of every opportunity possible to help keep your doors open.
Using Online Ordering System Data to Build a Staffing Strategy
An important task at hand is keeping your staff motivated, engaged, and employed with a regular paycheck. As layoffs in the food and beverage service industry continue to mount, it must be expected that your staff will develop an anxious attitude. You want to keep staff retention at a high level while balancing the staffing requirements of your restaurant with their need to bring home a paycheck.
The data you acquire from your online ordering system can allow you to keep your staff busy while ensuring that you are not losing on labor costs by being overstaffed. You gain a perfect view into when your online ordering app is most used, allowing you to perfect order fulfillment activity in your kitchen as well as to have the right number of delivery drivers scheduled. This keeps the orders flowing smoothly while providing your staff with the needed tools to succeed.
Leveraging online order information will provide you with an ability to monitor staff performance as well. It will be easy to see who is adapting well to the changes in your operational model and to quickly address anyone who is struggling with a new or evolving role. The tools your data gives you helps you to keep customer satisfaction levels high while ensuring the safety of all parties.
Use Your Online Ordering App Data to Build Strong Customer Relationships
The information you collect from online orders will be important when you are looking to retain or attract your customers. Using the app will be an effective tool in expanding your brand’s voice, but what are you going to do with it once the crisis passes? How will you maintain your new momentum? The answer, of course, lies in the data you obtain.
Without your keen physical observations to lean on, app-based data points will have to demonstrate to you what your diners are thinking. Sales data, though extremely important, will not tell you the full story. For example, are you noticing that carts are being abandoned at checkout? Perhaps you should investigate your delivery charges or the types of payment you accept.
This data can give you the sixth sense you need to turn your restaurant’s shifts from reactionary to proactive. You can easily see what is popular with your customers and which items are browsed but not purchased in order to tweak your take-out menu or cost points. All of this data that you have at your fingertips must be used, now more than ever, so you can continue to rapidly adapt to changes and retain your past successes during this time.
Still Not Sure About How Online Ordering Systems Can Work for You?
The moving pieces behind building a successful restaurant strategy, while in the midst of COVID-19 restrictions, probably have you feeling a little stressed. You must toe the line between ensuring the safety of yourself, your staff, and the customer while helping to reduce the impact on your employees by keeping them engaged. You need to know how to effectively set up and manage an online ordering system stat, but to whom can you turn?
Our POS consultants stand at the ready to quickly engage, diagnose, and implement an effective and successful online ordering system for you. We will provide you with the functionalities and training you need to keep tabs on the moving target of COVID-19 restrictions that you must operate under. Best of all, the solution we design for today’s confusing times can be used to push you forward into the new world that emerges at the end of this road.
We at talech want to assist customers that have been financially impacted by COVID-19, in light of restricted movements in cities and towns across the country. We have launched a number of initiatives to help customers during this time. Click here to find out more or reach out to our Support Team at firstname.lastname@example.org