Determining the perfect blend of products, quality, and customer service services takes up a large portion of a small business owner’s time. As consumers grow to expect every business experience to come with virtualized options, the pressure mounts on small business owners to develop an attractive, easy to use online ordering solution. But with little time to invest, and less time to conduct research, what is the best way to keep up with consumer demands?
Diving into an online world and getting it right requires that you have capable tech in your pocket. With limited time at your disposal, and knowing that you need a POS system with online ordering support to stay competitive, finding a valued POS solution provider is a must on your to-do list. Your POS provider will work to ensure that you are using the online ordering features you need, and will provide in-depth training to make the transition easy.
Selecting the right POS partner is a choice that should be made with your perfect blend of service, value, and profitability in mind. There are a few features that you should seek out in an online ordering solution if you are to find the right answers to the challenges your business faces. In turn, these will help you to develop a long-term business relationship with a valued provider so your online ordering has the pop it needs to gain the attention of your customers.
Mobility is a Must for POS and Online Ordering
Online ordering cannot be effectively accomplished by using a legacy or a fixed-in-place POS platform. These older POS solutions provide very little technical capabilities for managing an online presence, and they will at best be cumbersome with limited success. Building a digital presence will require you to step outside of the box and a move towards a cutting-edge solution that gives you a wide range of benefits that are only available in a mobile POS (mPOS) solution.
Today’s mPOS platforms give you a variety of important features that will help you to build an alluring and captivating online business presence. Some of these features are:
- An app-based representation of your business. Customers can easily interact with your products and services, even set up appointments, in one convenient app.
- Advanced app analytics will tell you what customers are looking at and will include insightful visibility into shopping or browsing behaviors.
- In-store flexibility. MPOS enables your staff to use tablet-based POS terminals. These can quickly be detached and can float around your business without any loss of functionality.
- Near-limitless data accessibility. The blending of mobility, app-based business access, and portable devices means that you and your staff can access sales and inventory from anywhere.
This is just a small sampling of the exciting features that are gained when leveraging the full set of functionalities that mPOS can offer. It also demonstrates why mPOS is an important building block of adding online ordering to your business toolset; you must have the app-based functionality and rapid syncing of data from all areas of your business in order for online ordering to be a profitable venture.
Precise Integration of Inventory and Sales Data for Accurate Online Presentation
Regardless of how small or how niche your market is, data drives everything in your business. From the basics of balancing your books to more advanced features like automated inventory tracking, you need to establish a fundamentally solid data management strategy. Adding online ordering to your business essentially gives you another location to manage, bringing along the challenges and problems that come along with managing multiple sites.
Introducing a POS system with online ordering features to your retail business model means that you must now make sure that the data you get from online sales is synced up to in-store sales, as well as to inventory. This becomes more complex if you plan to drop-ship online purchases directly from your suppliers to the customer, instead of filling and shipping the orders yourself. You must define this process with a high degree of precision to ensure that nothing escapes being logged.
Digitizing stock lists must be considered mandatory, and any digital formats must be presentable in your customer-facing app as well as your in-store POS terminals. Items numbers must seamlessly match to the correct products, especially any products that are not actually entering your store. This keeps the books accurate and keeps things easy on your customers so they can stay focused on creating their own digital shopping experience.
Online Ordering for Restaurants and Food Service During COVID-19
This would not be a complete discussion without making mention of restaurants, especially during the current COVID-19 crisis. Restaurant owners are being forced to adapt to local restrictions in order to survive, and have quickly grown to be dependent on remote ordering. Introducing online ordering for restaurants can thankfully be accomplished just as quickly as for retailers, often using many of the same inventory data and tracking rules.
The positive impact that online ordering can give you will elevate you from having to rely on third-party delivery apps to get your meals onto the tables of your customers. Blending online ordering into an advanced POS platform allows you to shift staff responsibilities. You can keep your servers working by having them make deliveries or man the curb, while your kitchen staff gains another tool to help them stay ahead of the game.
Now Is the Time to Move to a POS System With Online Ordering
The ability to place an order online when it is most convenient is what modern consumers want. They expect to be able to open up your app, browse your inventory, and to place an order at any time of the day or night, regardless of your brick-and-mortar store hours.
Building an effective and appealing online presence requires the perfect mix of advanced technological expertise and business wisdom. Our POS consultants stand ready to help you start your journey into the world of online ordering. We work with you to establish accurate and realistic deliverables so that your POS solution and online ordering capabilities match your business model perfectly.
We at talech want to assist customers that have been financially impacted by COVID-19, in light of restricted movements in cities and towns across the country. We have launched a number of initiatives to help customers during this time. Click here to find out more or reach out to our Support Team at firstname.lastname@example.org.