The online shopping experience is one that has become fully integrated into our daily lives. But what should this experience look like for your store? Do you start building a blueprint for an eCommerce model by observing things from the perspective of your customers? What about analyzing your own eCommerce experiences—is there any wisdom that you can use here? Are your product lines even conducive to a virtual shopping experience?
The answers to these questions will give you the important initial information that you need to start the process of building your point of sale software with an eCommerce integration solution. Popular answers to these questions reveal an obvious result; that purchases almost always use eCommerce in some form. Product research, reading up on store reviews, and even just looking up operating hours are key examples of eCommerce actions that all of us regularly take.
Building an effective eCommerce solution requires that you seek out specific qualities that are integrated within a point of sale software solution. These qualities, while building a solid technical foundation for your in-store and back-office processes, will give you a solid eCommerce framework to set up your online presence for success. These features swings open the doors to online opportunities that add a shine to your brand.
Effective Analysis of Customer Shopping Behaviors
Successful integration of eCommerce and what goes on inside of your walls requires an alignment of your technical solution to customer behaviors. You must develop an accurate sense of who your customers are and what they are all about. Understanding their behaviors, browsing your store before ordering online, or researching reviews before walking through your doors, are important points to hone in on when deciding what your eCommerce experience should look like.
Data Integration between Multiple Sales Points and Inventory
Seamless integration of data from eCommerce, online POS, and in-store sales is highly valued. Any breakdown of data between these three points of your business will cause inaccuracies in the data you rely on. You can avoid this through the integration of your eCommerce site into an innovative, omnichannel-capable, POS platform. Keeping your valuable data safeguarded will allow you to realize the full benefits that POS platform and eCommerce integration can provide.
Advanced data management functionalities are easy to obtain, but only with an affordable, cutting-edge POS platform in place. The wall around your data becomes transparent, thanks to cloud-based technology, providing security that meets the most stringent of PCI requirements. This high level of data management provides you around the clock, flexible access to your data, but makes it easy to integrate eCommerce data into your instore and online POS data.
Proactive Trend Identification through Concise Reporting Features
The highly beneficial ability to seamlessly integrate data from all of your sales-generating websites, apps, and storefronts is game-changing. The ability to perform advanced data analytics on the data you obtain will present you with a clear picture of how effective a sales strategy, promotion, or eCommerce site is for your store. This provides you with the opportunities that come with having concise data analytics at your fingertips.
Transaction data will give you insights into sales that you desire for identifying trends. Some examples of what you can examine include:
- Which of your products do best in the eCommerce space?
- What items are best sold in-store versus online?
- Are there any items that are more prone to being abandoned in online carts?
- Is there a product trending within a particular customer demographic?
Having an accurate view of these trends gives you the ability to design and implement a rapid response to any developing product trend. You gain the tools you need to take a proactive approach to improve customer engagement while being well equipped to optimize your eCommerce marketplace. Your brand voice will inevitably grow as a direct result of these efforts, further expanding the impact of sales promoting eCommerce platforms on your business.
Optimizing the Online POS and eCommerce Marketplace
Adding eCommerce functionality into your online, cloud-based POS solution will present you with clear cut and easy to execute methods for optimizing retail business performance. The blending of core processes makes it possible to manage and monitor all aspects of your retail business from a crisp, user friendly, app.
You can utilize key functionalities within your POS solution to better manage all of your sales, including eCommerce sites. Advanced inventory controls enable you to track individual products down to the unit, giving you a clearer path for strategic inventory management. In-depth monitoring allows you to track returns, exchanges, refunds, shipping statuses, and even transaction voids, helping to limit product leakage losses and maximizing customer communications.
An important part of choosing the best POS solution for your eCommerce sites is to ensure that the most common eCommerce options are included in the POS solution’s integration tools. Some of the more popular eCommerce sites that you will want to have integration for maximum optimization are:
Having these options readily available ensures that your brand gets the exposure it deserves while attracting customers from a broader spectrum of consumers. It also means that the data you rely on for trend identification and customer service is of top quality, helping you to adjust how you define the shopping experience with your store to match the expectations of the consumer.
Point of Sale Software With eCommerce Integration
Now more than ever, eCommerce is an essential element in providing additional revenue to small retailers through online sales. An important, if not mandatory, part of using eCommerce sites is to have consistency in your data and brand voice across all of your sales channels. Implementing a cutting-edge POS solution must not online maximize online sales performances, but must seamlessly blend the online world into your physical one.
The help of a POS systems expert is imperative when operating in eCommerce. The complex nature of managing multiple sales channels, achieving data and brand consistency, while staying a step ahead of the customer is what talech is here to help you achieve. Contact us today to sign up for a demo and to learn more about how talech can be your valued POS partner.