Building an attractive and stress-free shopping environment that your customers fall in love with starts with how efficiently your store is managed. Building this foundation requires you to make fact-based decisions that ensure future growth while generating excitement among your customers. This means that you must remove the assumptions and guesstimates from your operations, and build a fact-based retail model to maximize the potential of your store.
A consistent feature seen in successful small retail businesses is the use of advanced point of sale software for online and instore presences. As simple as upgrading to a cutting-edge POS solution may appear at a glance, many factors must be considered. Given your technology and business reputation, a jump start requires that you focus your efforts on a handful of exciting, growth-promoting features to turn your retail store into a well-refined shopping experience.
Cloud-Based Data Management
Effective data management is one aspect of the modern business world that you cannot do without. Cloud-based computing has taken POS platforms to a new level of flexibility and security, especially when it comes to data management. Retailers can now take full advantage of mature cloud-based data management features through the introduction of a sophisticated and affordable POS solution.
Cloud-based data management gives you around-the-clock access to your information through the use of an app. You can realize the benefits of real-time monitoring and reporting in all areas of your business, presenting you with key cost-saving functions. Advanced data analytics will automatically trigger corrective actions based on predetermined thresholds, and advanced reporting features present you with a more complete picture to help you achieve tighter business controls.
Use Mobile POS to Attract a Crowd
Mobile POS has quickly become a required toolset for retailers, regardless of size. The flexibility that a mobile POS (mPOS) solution gives a retailer, combined with the ability to create an online shopping experience, has drastically increased the rate of adoption of mPOS-based systems. Mobile POS gives retailers a perfect blend of sleek, modern-looking hardware, the power of the cloud, and the ease of an app-based POS interface.
Utilizing an mPOS solution in your store gives you a productivity edge through the use of tablet-based POS terminals. Your sales staff will no longer be chained to a checkout counter, as they can simply detach the tablet to stroll the aisles of your store with the customer. Inventory lookups can happen without leaving the customer, boosting sales conversion rates. And, card or digital wallet-based transactions can be conducted right where the customer stands.
The app-based nature of mPOS allows you to quickly and effectively broaden your brand voice into the virtual world. You can present your inventory for viewing and better track questions or accounts to be checked, such as for layaway status. Small retailers can easily adapt to changing COVID-19 restrictions, allowing customers to shop, pay, and schedule the curbside pickup or delivery of their items.
Dynamic Alignment of Inventory to Customer Demands
The best retail POS system will provide the perfect blend of tools for building an attractive customer experience. Consumers have developed a taste for being able to access what they want when they want, and you must have the technology muscle to meet this demand. Alluring hardware, such as customer-facing screens or mobile kiosks, and advanced data analytics must all seamlessly integrate in order to achieve greatness in the eyes of the consumer.
Sales and customer data gives you the opportunity to proactively strategize product offerings to changing trends. This becomes more accurate with the use of an online store, as you can tap into statistics to gain a firmer grasp on what it is your customers desire. Additionally, this information can be tapped to develop personally targeted promotions, sales, and discounts, as well as to efficiently communicate in-store changes, such as a change in operating hours.
Managing Customer Relationships and Experiences
Effective management of customer relationships can be deepened with minimal cost or effort by you or your staff in some exciting ways. Loyalty rewards programs for your store or product lines can be established and automatically managed while allowing customers to view their information through your mobile POS app. You can also easily monitor the status of gift cards or expand into selling eGift cards, with very little effort required.
Advanced POS systems give small retailers a leg up when it comes to supported payment types. A modern POS platform will provide you with the ability to accept the perfect blend of payment types, from the legacy (credit cards and cash) to the modern (e-Wallet and digital). This means that you will never have to turn a customer away for a lack of an accepted payment type, while saving money on next-gen payment processing services.
Next-Gen Staff Management
Managing staff is more than making sure they arrive on time and work their full shift. You need a way to clearly communicate with them, easily manage their schedules, and to optimize the time that you spend on payroll. Cutting-edge POS software can deliver this to small retailers, freeing up the time you spend in your office so you can get out into the world to grow your brand. There are several key benefits that advanced POS technology can deliver to your store:
- Generate detailed reports to highlight what an employee has sold.
- Compute sales rate per hour worked as a key performance metric.
- Use interactive schedule management via the POS app to eliminate miscommunications while increasing staff morale.
- Access accurate and automated time and commissions tracking.
- Give customers the ability to provide staff feedback in your app.
With these features in your pocket, you can achieve deeper levels of transparency with your staff, while having the data and the tools to promote higher levels of productivity. Miscommunications between you and your staff become a thing of the past, and you can sit back and enjoy watching the customer service in your store rise to new heights that can’t help but to attract more customers while retaining the ones you already have.
Get the Most out of Point of Sale Software for Online and Instore Operations
Retailers are seeking the right tools to help them face the challenges of an uncertain future. Flexibility, data management, and mobility are key considerations that must be taken into account when selecting the capabilities you need for your store. Your POS platform must also smoothly integrate into all of your processes, and aid you in developing an attractive customer experience that generates organic growth.
The rapidly advancing world of retail technology requires that your point of sale software for online and instore is provided by an experienced partner who is on your side. When you engage talech to help you to face this challenge, we provide more than just our devoted consultants. We work with you side-by-side to ensure that you get the functionalities required to drive your business forward. Contact us today to sign up for a demo and see talech in action.