‘Necessity is the mother of invention’ goes the old adage and the first few months of 2020 have been the perfect example of that. With many areas having to deal with restricted movements of people and adjust to fulfil social distancing requirements, businesses that had previously not considered selling online have moved digital to connect with their customers.
Standalone local businesses who previously relied on foot traffic have had to pivot to offering their products for sale online and while it comes naturally to some business owners, for others, it is new ground and involves a learning process and adjustment. Likewise, while some customers are veterans of online buying, many are relative novices who have had to adapt to buy their favorite meals, their essentials and everything else in-between.
Regardless of their experience in the world of online purchasing, making the buying process as smooth as possible for every customer is always a good idea. If the process takes too long or causes confusion, it can lead to cart abandonment and lost revenue. Recent data suggests that 21% of customers have abandoned online purchases because the checkout process was too long or too complicated.
How Our New Checkout Process Can Make Buying Easier
We have updated our checkout payment form on our online ordering platform to give your customers an even better payment experience when checking out. It smooths the buying process from the customer’s point of view, meaning they can complete a transaction on the same page and aren’t moved to another page to enter their card details. This reduces friction and the chances of a potential customer giving up on the purchase process.