Retailers in this country now have to operate under the emergency guidance of a pandemic for the first time in modern history. Business models that worked before COVID were instantly subjected to “stress tests,” and owners were forced to quickly pare back operations expenses for their businesses to remain viable.
Unfortunately, changes often resulted in employee layoffs. Companies with multiple locations vacated some of them to remain afloat. In some instances, department selections had to be pared back due to lower sales volumes and tighter budgets for inventory. Retailers began looking for ways to attract the attention of more shoppers.
Non-essential businesses were forced to close for different durations depending on the location. Some retailers fell into the non-essential category while others remained open throughout the quarantine period. A lot of discussions persist on whether it is more beneficial to operate at partial capacity or to close until approved to operate at full capacity. Whatever path businesses follow, COVID point of sale systems for retail can help in operational planning decisions to track budgets, control costs, and boost sales.
Top 5 COVID Considerations for Retail Businesses
Here are five of the concerns common to most retailers in operation during COVID:
1. Social distancing requirements
By law, customers that shop in your store must maintain a minimal social distance. Businesses can receive surprise inspections at any time and receive fines for not enforcing those rules. Customers can get the impression that they can’t shop when employees need to remind them, so it’s important that your staff strikes a balance between enforcing safe distancing and helping customers feel comfortable shopping in your store.
2. Mask and hand sanitation requirements
Many stores place sanitation dispensers near the entrance doors of the store to encourage patrons to use upon entry. Masks are also required in public places. Employees must be trained to reinforce store policy, hopefully without any difficulty.
3. Dressing rooms and apparel
People spend billions shopping for clothing and shoes online and never have to set foot in a store dressing room. Style- and size-guides help online shoppers to make informed decisions. Using that model, managers can decrease the use of the high-contact area of dressing rooms. Guaranteed return shipments boost sales revenues for COVID point of sale systems for retail, whether they buy in-store or online.
4. Streamlining check-out processes
The check-out process can be a high-contact exchange between shoppers and associates. Many store managers place transparent shields at the check-out counters to add a protective physical barrier. Customers are asked to place items on the counter and step away during the check-out process. Credit card machines are situated in a manner that associates don’t even need to touch the customers’ cards. Touchless payments are also encouraged.
5. Business Impact of COVID
By nature, advertised retail prices allow for some profit margin loss from sales and seasonal promotions. Using the sales management and inventory management features of COVID point of sale systems for retail to boost sales when profits are lower is only one way that you can leverage POS system features for your benefit. You can also create campaigns around health and safety concerns caused by COVID. Every store should sell masks, hand sanitizers, and sanitizing spray, reminding your customers that we are all in this together.
You can boost new sales of accessories and apparel that resists the transmission of microbes. Any product that you can add to inventory which eases the strain of staying safe for your customers makes a strong selling point. People are willing to pay for peace of mind these days.
Can you reassure your customers with the extraordinary sanitation measures you take as a service guarantee? What are some ways that you can market health and safety to the people at higher risk in your community? How about delivering purchases in sealed bags during quarantine?
No one wants to risk their lives to go shopping, and you don’t want that either. Marketing campaigns that describe what makes you unique among retailers in the community will help people make informed shopping decisions.
During COVID, Point of Sale Systems for Retail Can Boost Sales
Marketing campaigns through COVID point of sale systems for retail can help you to draw a wider audience and boost sales at your store. People are at home more, searching the internet more, and avoiding crowds. They have good reason to, but this doesn’t have to mean your business is over.
talech has been working closely with retailers for the past several months, helping thousands of customers on how best to use POS software to manage all aspects of business during COVID. Adapting to pandemic conditions is a learning process for everyone, and there is no reason why your POS system can’t become an essential tool in how your business changes to meet the demands of the time.
In a period of change, talech has a number of POS solutions that can help your business adjust operations smoothly. From reaching new audiences to engaging with your existing customers more often, we give you the tools to adapt quickly and with confidence. Get your free personalized demo to see how you can benefit from talech POS.