Sell Gift Cards Online and In-store
The ability to sell gift cards has obvious benefits for businesses. Firstly, the purchase of a gift card helps your cash flow situation immediately. Secondly, studies show that when a gift card holder redeems a gift card, they typically spend more than the value of the gift card – on average 31% in the case of retail and 13% in the case of restaurants and hospitality.
What’s more, when someone gives a gift card to a family member, friend or colleague, they are giving your business the chance to strengthen a relationship with an existing customer or to introduce your business to a new customer.
Recent events have accelerated the more to online shopping so being able to offer gift cards right from your website and allowing gift card holders to redeem them online is more important than ever. To help give small businesses this functionality, we are launching digital Gift Cards. As part of this launch, for starter and standard customers, we are waiving the monthly Gift Card fees for 3 months from the day you start using it. For those already on our Premium plan, it is included.
Making It Personal
Customizing a gift card makes for a more memorable experience. With the new digital gift card, we’ve put the personalization in the hands of the customer.
When purchasing a digital gift card, your customer will be able to:
• Choose their preferred card design
• Create a personalized message to be included
• Control when the recipient receives the gift – immediately or at a time and date in the future
Not only can your customer choose the perfect design. You have the ability to customize how your digital Gift Cards are offered. Not only can you control the card amounts, you also have the ability to run promotional discounts on the gift card values. This gives you maximum control and customization. You can even allow your customers to enter a custom amount while simultaneously setting a maximum gift card balance.
Using Digital Cards
When your customers buys a gift card at the register, they can choose to activate a physical card, or send it digitally. The choice is in their hands and you can deliver their preferences with just a few taps of the screen.
If your customer chooses to send an e-Gift card, the recipient will get an email with the card design, message, and amount. The gift card recipient is then able to use the card directly via email or saving it to a digital wallet for easy access and safe keeping. Keeping the gift card in their digital wallet will also update automatically to show the balance remaining.
In cases where the recipient wants to use the digital gift card for an online order, they can simply enter the gift card number directly in the checkout screen.
To take advantage of this new product, check out our guide to Turning On Gift Card.
If you are interested in ordering physical cards, you can order the cards yourself.
Click ‘Order Gift Cards’ in your Settings on talech.com, to be taken to our partner website where you can select from one of our pre-prepared designs, or upload a design of your own.
If you are experiencing difficulties with ordering physical gift card, please contact our Customer Success team