As a business owner, you may ask yourself, “How do I know what steps to take to connect my store to people online?” A robust point of sale (POS) system has a unique way of integrating inventory and sales into a digital space that extends the presence of your store to customers. Without the…
J Crew, Niemen Marcus, JCPenney, Pier 1 Imports—the list of retailers that have filed for bankruptcy protection in response to the COVID-19 pandemic continues to grow. However, amid the devastation that the nationwide shutdown has caused to retailers large and small, there has been a glimmer of a silver lining: curbside pickup is booming.…
Small businesses are entering the online marketplace today at a faster pace than ever before, in a bid to remain active through the coronavirus crisis, among other reasons. Some businesses are finding it easier than others to take on this new sales arena. Often, the determining factor is the state of their technology. If…
The last thing you want your spa’s guests to experience is stress. They’re coming to you to decompress from the workweek, escape the daily grind, and disengage from worry—even if only for an hour or two. On the schedule it may be listed as a facial, pedicure, or body wrap. But, the real service…
Wanting to provide health and peace of mind to others is a commendable dream to have. It’s also potentially big business when it’s carried out well. And, when you opened your medical spa’s doors, it was on these two fronts that you hoped to succeed: physical and emotional well-being for your clients and profitability…
Peace and tranquility. These are the primary attributes that any person seeking spa services holds dear. As thoughts of relaxing in your spa fill the minds of clients, it is up to you to provide the perfect atmosphere. But understanding what your clients expect is only a part of the puzzle; you must also…
The unique nature of how nail salons operate means that many of your decisions are made on the fly. The procedures that are specific to your industry often leave you using pieces of best practice techniques that are used in spas or hair salons. While this presents you with some of the guidelines you…
Planning out retail visual merchandising is part artistry and part marketing strategy. If you already boast strong brand recognition, then your goal is to keep your image fresh and create an enticing showroom where shoppers want to keep buying your products. Even if you’re a newer brand, your carefully planned visual merchandising directive can…